Michael Jordan: don't simply refused to set before any of the opportunity

In 1985 the company and the new Nike or the identity of the Jordan signing for his Air Jordan Shoes series launched basketball shoes and clothing. Jordan autobiography mentioned he was very not willing to sign with Nike, even with the company top meeting all don't want to, a heart just want to sign adidas. Because many retired NBA players were on the distress after five years of life, the reason attributable to income and expenditure no longer balance, often cruel reality, after retired athlete first feel of most is the pressure from the economy, international events BaiJiang investment consultant once said: "first of all is worth shrink, part of the short-term shrink is mainly lose wage, long-term cost reduction, as is this even Michael Jordan cannot avoid."

Then march for this series of Jordan filmed the first team in the broadcast advertising began, when sales reached almost 130 million dollars. Jordan three generations after birth, Jumpman logo also is associated with Nike and to distinguish hook, from now on "nike air jordan" era. The more skillfully, he debuted are catching up with big bird bird and magic Johnson career were in decline period, a league decapitated, so god made a vigorous movement began, the beginning of the bull dynasty, also is the starting point of the rapid development of Jordan Brand. Although this is just a thrilling Nike company successful cases, but to Jordan, Nike Shox Shoes is him into the fashion industry and the key to profit from it.