The Air Jordan Jumpman logo

In 1985 the company and the new Nike or the identity of the Jordan signing for his Air Jordan Shoes series launched basketball shoes and clothing.
Nike Air Jordan Fusion although this is but a thrilling Nike company successful cases, but to Jordan, it is him into the fashion industry and the key to profit from it. Because many retired NBA players were on the distress after five years of life, the reason attributable to income and expenditure no longer balance, often cruel reality, after retired athlete first feel of most is the pressure from the economy, international events BaiJiang investment consultant once said: "first of all is worth shrink, part of the short-term shrink is mainly lose wage, long-term cost reduction, as is this even Michael Jordan cannot avoid. Then march for this series of Jordan filmed the first team start advertising in the United States, the broadcast sales reached almost 130 million dollars. It happened that: he was catching up with big bird career bird and magic Johnson family living in professional decline period, the league at that time, so a decapitated made god granted movement began, the bulls, also is the beginning of the dynasty Jordan Brand rapid development of the starting point.
Jordan autobiography mentioned he was very not willing to sign with Nike, even with the company top meeting all don't want to, with one heart just want to sign adidas.
Jordan three generations after birth, Jumpman logo also is associated with Nike and to distinguish hook, from now on "Air Jordans Retro" era.