Air Jordan business empires rise

Air Jordan Shoes although it to be but Nike company a thrilling successful cases, but to Jordan, it is him into the fashion industry and the hub of profit from it. Jordan three generations after birth, Jumpman logo also is associated with Nike and to distinguish hook, from now on "nike air jordan" era. "
Then march for this series of Jordan filmed the first team in the broadcast advertising began, when sales reached almost 130 million dollars. In 1985 the company and is still new Nike the identity of the Jordan signed for his Nike Air Jordan series launched basketball shoes and clothing.
Jordan autobiography mentioned he was very not willing to sign with Nike, even with the company top meeting all don't want to, with one heart just want to sign adidas. Because many retired NBA players were on the five years after the plight of the mouth, reason attributable to income and expenditure no longer balance, often cruel reality, after retired athlete first feel of most is the pressure from the economy, international events BaiJiang had staff investment said: "first of all is worth shrink, short-term shrink department is mainly lose wage, long-term is reduced availability, as this even Michael Jordan can avoid. More skillful is, he is a big bird career bird and magic Johnson family living in professional decline period, the alliance at that time, so a decapitated god made loudly began, sports, also the start of the bull dynasty Nike Air Jordan Shoes Brand is the rapid development of the starting point.