Air Jordans and Jordan's contribution to retirement

Air Jordan Shoes although this is but a thrilling Nike company successful cases, but to Jordan, it is him into the fashion industry ad the key to profit from it.
Jordan autobiography mentioned he was very not willing to sign with Nike, even with the company top meeting all don't want to, with one heart just want to sign adidas. In 1985 the company and the new Nike or the identity of the Jordan signing for his nike air jordan series launched basketball shoes and clothing.
It happened that: he debuted is catch the big bird bird and magic Johnson family living in professional decline period, a league decapitated, so god made a vigorous movement began, the beginning of the bull dynasty, also is the starting point of the rapid development of Jordan Brand.
Jordan three generations after birth, Jumpman logo also is associated with Nike and to distinguish hook, from now on "Air Jordan" era. After with the march for this series of Jordan filmed the first team in the broadcast advertising began, when sales reached almost 130 million dollars. Because many retired NBA players were on the distress after five years of life, the reason attributable to income and expenditure no longer balance, often cruel reality, after retired athlete first feel of most is the economic pressure to, international events BaiJiang investment consultant once said: "first of all is worth shrink, part of the short-term shrink is mainly lose wage, the cost of such long-term is reduced, it even Air Jordans 2009 can avoid.